Stop Wasting Money On Useless Appraiser Marketing

Dear Fellow Appraiser,

I’ve finally cracked the Appraiser Marketing Code for getting, keeping and developing tons of new appraisal clients from all types of industries. You can even keep existing clients happy if you came in low on that last appraisal. After six years of studying direct marketing with some of the brightest marketing minds in the country I finally put a system together to attract appraisal clients from all types of industries. 

It’s taken years but I have tried and tested all types of Direct Response Marketing strategies that I have learned from successful marketers in all types of industries. Then I applied them to my appraisal business and my appraisal business EXPLODED. The result is a step-by-step Appraiser Marketing System ™ that will give you an unfair advantage over the competition.

My background as a bank appraiser for over 10 years consisted of hiring fee appraisers, writing appraisal reports and reviewing appraisals from outside firms. I worked in several fee shops for another nine years as both a residential appraiser and commercial real estate appraiser. But something was missing. 

To find out more... 

Sign up for your Free E-Mail Appraiser Marketing Mini Course. You will receive real life appraiser marketing strategies you can use right away to attract clients in your appraisal business. Sign up now for the Focus Marketing Tips Mini Course. 

You will also receive a Free Appraiser Marketing Strategy Report just for signing up.

Thanks for signing up you’ve Taken Action and a great first step to increasing your success as a real estate appraiser. Are you ready to grow your appraisal business?

Unfortunately I’ve got some bad news for you if you’re a trainee. Your bosses and appraiser mentors aren’t interested in teaching you or me how to develop appraisal business. They just want you to keep grinding out reports and take their 50% or more. Your bosses and associates don’t want you to go out on your own and become a direct competitor. And that makes perfect sense when you think about it. Your competition doesn’t want you to learn the powerful appraiser marketing strategies I used to average $420,377 in appraisal fees during the past three years. 

If you’re like me you have taken appraisal classes, you attended appraisal school, you may even have your IFA, ASA, MAI, RM or some other designation. You now have the necessary appraisal education to work as an appraiser. But first you have to become a state certified appraisal trainee or state licensed real estate appraiser. Then you have to study under a mentor for almost three years. Your mentor keeps the lion’s share of the fee while they work you to the bone. Got to pay your dues right?

You may have even joined the Appraisal Institute, American Society of Appraisers (ASA), the National Association of Independent Fee Appraisers (NAIFA) or some other appraisal organization. You’ve been paying your dues for some time now and you’re ready to take your appraisal business to the next level. 

By now you’re so ready to go out on your own you can’t stand giving another 50%-60% of the fee to your boss on even one more appraisal.

But one thing is missing – and it’s a biggie.

No one taught you how to develop business, get clients, make a presentation or keep your existing clients happy. If your clients aren’t happy your appraisal business will go to the competition. Let me ask you a couple of questions.

1. Did your mentor or boss teach you how to find clients that are not financial institutions, banks or savings and loans?
   
2. Can you believe your mentor, boss or successful appraiser friends didn’t teach you how to get appraisal clients so you could compete directly with them? What gives?

Here’s a little secret, if you have a mentor or boss they are never, ever going to teach you how to develop your appraisal business and steal their clients. So what are you going to do about it? 

You can try to survive as an appraiser working for someone else or you can thrive, make a nice living and TAKE ACTION to learn how to DEVELOP APPRAISAL BUSINESS. 

The appraiser with the Rolodex full of clients and the marketing 
 skills to bring in more business sets his or her own income level.

How much money do you want to make this year? 

I like a nice six-figure income and so does my family. 
What about you?

For the first time you can learn some of the appraiser marketing techniques that I use to blow away the competition. This is not the same old appraisal marketing stuff that you read in books. This is hard hitting, marketing like you have never seen before.

Listen, as appraisers, marketing is not our strong suit. How could it be with clients calling us for free comps and continually reviewing our reports for every typo. How about those calls a month after the "rush job" is completed with another change to the report. I'll let you in on a secret to cut this headache down significantly. (Thoroughly explained in my Appraisal Marketing System!)

I'd be willing to go out on a limb and say that over 90 percent of appraisers don't know how to market their business effectively. In fact, most appraisers don't market their business at all. If your reading this letter that's good news for you. If you apply just 5 percent of the information from the Free "Focus Appraisal Marketing Tips" Mini Course you will see a nice increase in your appraisal business. Continue to add additional appraisal marketing techniques to your appraiser marketing arsenal and its over for the competition

Wow What A Year!

Last year was just the tip of the iceberg I'm getting ready to launch some stealth bomber techniques in 2005. I just returned from another big money marketing seminar and I have to tell you I was blown away by some of the information.

• How would you like to learn how to attract a steady stream of appraisal work to "your" appraisal business?
  
  
• Learn which clients to keep and which ones to send to the competition. Stop kissing ___. You might be a masterful technician and a great appraiser but --- If You Can't Market your appraisal business you might as well pack it in.
  
  
• I'll teach you how to find out what the appraisal client really wants and crack the code to marketing effectively instead of wasting your time with useless appraiser marketing techniques.
  
  
• Learn how to apply psychology to your sales and appraisal marketing letters to give you an unfair advantage over your competition (and your old boss or mentor). This is powerful stuff , so please use this cautiously.
  
  
• If you run ads or have a yellow page ad I can teach you how to track every single response you get from every single ad you run - with pinpoint accuracy! (This is a must know!)
  
  
• You know exactly which ad, which publication, which headline, which offer, right down to the very last detail, caused your prospect to pick up the phone and order an appraisal.
  
  
• A prospect calls - you track everything! You know where every last call comes from!

What would this do for your appraisal business?

It would give you the ability to slice and dice! You would quit spending money on ads and letters that don't produce and focus your appraiser marketing exclusively on strategies that produce results! You could cut every ad source that was under-performing and you could increase your presence in those publications or sources that generated more quality prospects!

That's called "Massive Upside Leverage"! It's taking the money you are already spending and leveraging it to produce a greater response! It's like taking your money out of a bank account that's slugging along at 3% interest and putting it into an incredibly secure high yield investment that generates you 200% annually for the next ten years! Why should the guys we appraise for make all the money?

The Power And Upside Potential For Your Appraisal Business Is Staggering!

But, it all depends on your ability to track your response, then improve your approach.

If you're like most appraisers you probably don't even think about what kind of response you get for advertising such as sponsoring a hole at the local golf outing. I bet you have no idea if that ad paid off. I'm willing to bet the last bunch of ads you took out in any forum golf outing, journals, charity event etc. - was nothing more than a copy of your business card... am I right? Listen if you have money to burn put a check in the mail.

Looking at the situation, it's frustrating! You want to know where your appraisal advertising dollars are best invested but all you have is a vague, hazy hunch what's producing results. You know if you spend X amount of dollars the phone keeps ringing. Without the ability to track and measure accurately, you just continue to throw mud against the wall and hope some continues to stick.

THERE IS A BETTER WAY TO MARKET YOUR APPRAISAL SERVICES!

What if you had a way that every time you ran an ad you knew with pinpoint precision and accuracy EXACTLY how many leads it produced? Again, if you knew exactly how many calls each source generated you could shave and trim marginal or under-performing ad sources out of your budget and focus more heavily on things that were more profitable.

Once You Start Using These Appraisal Marketing Techniques
 You Can Free Up Some Time To Have Some Fun!

Focus Appraisal Marketing Tips

Help is on the way. Now that you have signed up for a FREE Introductory Five Part Appraisal Marketing Mini Course. You'll get some powerful Appraisal Marketing Tips that you can start using right away. Stop beating your head against the wall with ineffective appraisal marketing.

It's time to tighten your belt and only invest in appraisal marketing that provides a return on your investment. You have nothing to lose. Sign up today to start receiving your FREE Trial to Focus Appraisal Marketing Tips.

You Will Learn How To

• Create a constant stream of new appraisal clients!
  
  
• How to focus like a laser and attract a more profitable appraisal clientele.
  
  
• Identifying unique appraisal business ventures before your competitor has the slightest clue.
  
  
• Marketing mistakes most appraisers make with free reports and how you can exploit this incredibly powerful client building tool.
  
  
• How to develop an extraordinary Unique Selling Proposition or USP for your appraisal business.

New Appraisal Client Strategies

• 6 ways to improve your appraisal marketing ads, postcards, newsletters or mailers.
  
  
• The most important part of every appraisal marketing ad, postcard, or mailer you write.
  
  
• Time tested words and phrases that have appraisal clients calling your office.
  
  
• Proven formula for "niche" appraisal marketing.

Killer Client Service

• The best way to eliminate your #1 complaint, "we never hear this from our appraisal clients."
  
  
• Simple, super-quick, and easy methods of increasing appraisal referrals worth thousands of dollars to your bottom line.
  
  
• "Client Service" techniques guaranteed to generate tons of appraisal referrals.

And You Too, Can Use These Appraisal Marketing Secrets
To Make Yourself a Nice Six Figure Income!

Fundamentals of Appraisal Marketing

• How to slash all your appraiser marketing costs by 30%-50% instantly!
  
  
• How to guarantee your appraisal marketing ads get seen, looked at, and your prospect chooses you among the many appraisers.
  
  
• The real reason people choose to buy anything - the secret truth long known by master salesmen, sociologists, and "con men" finally revealed.
  
  
• Classified ads that have highly qualified appraisal prospects calling you.
  
  
• How to create direct mail that is powerful, impactful, and profitable.
  
  
• How to get 1600% greater response with a simple headline change!

The Perfect Follow Up Appraisal Marketing System

• How to write follow up letters that make appraisal prospects want to work with you. This technique is simple and extremely powerful.

And much, much more...

Focus Appraisal Marketing Tips

The above appraisal marketing strategies and techniques are the most forward-thinking, aggressive, bottom-line appraiser business building concepts available virtually anywhere in the appraisal industry.

Just think about what your appraisal business could do if you knew just some of the things mentioned above. Sign up for a FREE Introductory Five Part Mini Appraisal Marketing Course to "Focus Marketing Tips". You'll get some powerful Appraisal Marketing Tips that you can start using right away.

Tell us your biggest appraiser marketing challenge and Sign Up Today to start receiving your FREE Trial to Focus Appraisal Marketing Tips. Click Here for your Appraisal Marketing Tips.

To Your Success.

Crescent Marketing
Success@AppraiserMarketingSystem.com